Ash Banaszek is a passionate and outspoken UX advocate at Union Pacific Railroad with over a decade of experience in the field. Ash holds a masters of science in information science from Missouri University of Science and Technology in Rolla, MO and returns to occasionally guest lecture in human factors and human-computer interaction courses. Ash has a passion for teaching and getting folks to that "ah-hah" moment about UX. As an avid proponent of creating technology people want to use, Ash's eternal quest is to destroy technology that gets people so frustrated that they want to chuck it out of a window. Outside of righting tech wrongs, Ash is an award-winning Toastmaster and uses public speaking experience to infuse humor and thought-provoking questions into talks. You can follow Ash at linkedin.com/in/ashmb.