Jo Minney is a small business founder and technical communicator based (for now) in Perth, Western Australia. She is passionate about user experience, data-driven decision making, cats and travel – not necessarily in that order. She’s also an avid maker, from 3D printing to sewing to woodworking, and loves combining technology and creativity to make cool stuff and encouraging others to do the same.

By day, you’ll find Jo working with charities and NGOs helping them to create bespoke digital platforms through her microagency. You might also find her donating her time via the Mission Digital program to help tackle social issues (such as gender inequality, domestic violence and global poverty) through the use of technology, or freelancing as a Nielsen Norman certified user experience research consultant.

Jo has provided advice and training to hundreds of Aussie small business owners on all things digital, with a special focus on website creation and management through federally funded workshops and programs. She is also an ambassador, sponsor and lead mentor for She Codes Australia, a social enterprise that aims to make tech jobs more accessible for women, and a past winner of the Women in Tech WA Shining Star award for Advocacy, Community and Volunteering. An accomplished international conference speaker, Jo can regularly be found with a microphone in hand speaking about user experience, accessibility, imposter syndrome, closing the gender gap and pockets.