11:40 - 12:40 (UTC±00)
Talk (60 min)
The Untruthful Art - Five Ways of Misrepresenting Data
In this age of information it is imperative to be able to be able to clearly, simply and accurately explain and communicate sometimes complex data. Right at the intersection of journalism and statistics lies visual communication - the art of using data, charts and maps to convey information. This has been called "the truthful art" as it is an extremely powerful tool that must be wielded with the utmost care. Just like any other tools, however, it can be used for sinister purposes. This session is all about exploring ways that data can be misrepresented to further a goal - while still seem perfectly reasonable. It is intended as an eye opener for anyone interested in the how and why of data deception. We will walk through five stories and explore where the trickery is hidden, discuss a more honest way of communicate the information as well as look at ways to spot potential foul play with data.